The Scoop

Marketing is all about communication.
It is not just about ensuring uniformity when sending out a message. That’s easy. The role of marketing is understanding how it was interpreted.

Here, we are sending out our messages.
We talk about what’s happening in the space around us; Notes of interests; Trend spotting; Case studies to stunning design to the scoop behind strategic missteps.

Modern-day marketing is all about the experience. Interpret what you view in a manner that best suits you. And above all, enjoy the scoop.



YEN | by AGORA

A yen for inspiration. It’s what drives forward momentum. And while driving backwards can sometimes be fun, it hurts the neck and is illegal.

Issue 02 | June 2009 is now available.

yen-by-agora-issue-02

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Issue Archive

yen-01

Issue 01 | February 2009