Touchpoints. We explained the concept in simple terms.

Every interaction someone has with your brand is considered a touchpoint. Every touchpoint leaves a lasting impression, whether positive or negative. That impression will ultimately affect your sales, whether positively or negatively, whether 1st person or 3rd party. Make sure your brand touchpoints are covered and thought through.

So, naturally, we were brought on board to help Essential Community Management manage much more than the community associations, but each and every touchpoint. And, many years later, we’re still on that board. Touché.

Core Area: Brand Communications, Corporate Events, Strategy Formulation
Industry: Real Estate Services