Events catering to the media can be intimidating. When reporters are arriving from all corners of the globe specifically to report about your progress, intimidating could be a slight understatement. Luckily, that’s our middle name. That’s what happens when you become a brand touchpoint maestro. Each touchpoint naturally carries the brand message.

We set about developing a comprehensive communications strategy, whereby each reporter was catered to individually. Each touchpoint they encountered was specific, serving a purpose around a common vision; Pre-event, Event, Post-event. The strategy paid. 5 busloads of reporters left with smiles on their faces. After reading their reports, our client began to walk around with a perma smile.

In the end, the job is never done but we showed that by thinking through your brand touchpoints, you send a message that can be heard across the globe. Or read with a smile on your face.

Core Area: Brand Communications, Corporate Events
Industry: Property Development