Think OB/GYN and you think womanly thoughts. Especially if you happen to be the all-male doctoral team so many women rely on for top-notch medical advice and care. So, the natural question arose; how do we womanize a male practice.

Having great, enlightened women on our team helped, for starters. They started with transforming the feel of the clinic, so that the patients could be relaxed. Every single touchpoint was transformed, from reception to magazine selection, coffee type to herbal teas, soft music to soothing aromatherapy candles. Every experience was monitored and catered to.

We transformed the brand identity to reflect this new, caring makeover. Then new, soft spoken brand communications were developed to (quietly) shout out this makeover marvel.

Mars and Venus were finally in alignment. If only at one great clinic, on a beachside road, in a growing little city.

Core Area: Brand Communications, Brand Environment
Industry: Healthcare