AGORA MARKETING MANAGEMENT

  • Why we exist

    • The world is filled with agoras. We call them shopping malls. Souqs. Piazzas. CBDs. Internet social networks. They are places where people congregate, exchange ideas, interact with others, pursue a life more fulfilling. Think. Imagine.

      AGORA was established in 2006 by obsessive marketing people who were fascinated by the commercial aspects related to human behaviour. Why do people buy certain brands over others? Is the corner cafe busy because of the coffee or the couch? Do colours really influence impulse purchases? Does advertising actually work?

      Growth came naturally because clients discovered value not just in our output, but more importantly in our input. After all, we pride ourselves on our ability to conjure up what was previously unimaginable. Imagine that.

  • Our Guiding Principles

    • Our purpose is to save clients from cookie-cutter plans, unless of course they are cookie-cutter companies.

      We believe that we can do whatever we say we can. Funnily enough, so do our clients.

      We also believe that brands are experienced.

      We understand that in order to create memorable brand experiences, we need to map out and understand the brand interactions with its consumers, customers and influencers alike.

      By methodically integrating the brand experiences along a common brand vision, we aim to ensure effective, efficient and measurable results.

      We live to create great brand experiences, one touchpoint at a time. That is something to believe in.

  • Management Team

    • Dina Antoine Jreissati
      Partner / Head of Client Services

      As the driving force and founding partner of the AGORA Group, Dina’s immense experience has been essential in establishing the business. With over 14 years experience within the advertising and marketing industries, she has led varied teams and a myriad of prominent brands to success. As an established coach, Dina shares her expertise assisting companies, clients, competitors and individuals alike realise their ambitions.

      Gilbert Aboumourad
      Partner / Director of Business Development

      Gilbert joined the AGORA Group in 2008. His diverse background is made up of extended tenures at industry leading firms ranging from pharmaceuticals to FMCG to advertising agencies. With 13 years of experience in marketing & operations, his understanding of client requirements is based on in-depth involvement from behind-the-scenes.